A SPIRITED DESIGN CO.
Loni Carr and Brett Gramse are the creative minds behind the Whiskey Ginger brand. Design is our true passion, and we pour everything we have into our work. Based out of the beautiful mountain town of Bozeman, Montana, many of our designs are inspired by the authentic characters who inhabit these lands. The ski bunny, the grizzled gent, the entrepreneur, the wayward artist- anyone with the innate desire for something a little different may find what they’re after in the Whiskey Ginger brand.
The digital age is a brave new world, and we like to think the Whiskey Ginger brings a touch of analog warmth to the digital deluge. Our aim is to answer the call for elevated design with a thoughtful and provocative approach. Sunshine, dirt roads, roadside diners, ghost towns- the best things can be found in the strangest of places. We’ve built a brand around this idea, and we are excited to grow and share our vision with the world! The Whiskey Ginger: design for the spirited.
The Creative Process
When it comes to coherent design, visuals are strengthened by quality copy, and vice-versa. As a design and copy team, we offer two minds that can skillfully interpret and bring to life even the most obscure of notions. We share this inspiration through a variety of mediums. We draw, we play music, we sing, we take pictures, and we write- all in the hopes of capturing those ever-elusive idiosyncrasies that a passing glance might overlook.
Our creative process is a nod to simpler times. A pre-digital age, when people could connect face-to-face, collaborate, and share the wildest of ideas until they started to sound sane. With many late nights in the design studio, whiskey has become our unofficial muse, warming our hearts and fueling our drive. Perhaps we’ve unwittingly inherited this predisposition from our idols. Whatever the case, we know damn well that a good cocktail is the best lubricant for the generation of ideas. That’s why we feel the name of our business, The Whiskey Ginger, is so fitting. It’s about the quest for that superlative spirit; take out the creative endeavor, and you’ve still got something to sip on.
We hail from the mountains of Montana and the coast of Maine. We love trivia night. Our adolescent job experiences include lobstering and shearing sheep. One of us once accidentally picked up a rattlesnake. We foster shetler puppies. We’ll make you the perfect old fashioned.
Born and raised in a small, quirky town in central Montana, Loni first drew inspiration from the characters that would frequent her family’s bar. Her passion is finding unexpected ways to capture audiences through portraits, typography, photography, and hand-drawn illustrations applied to marketable mediums.
Born and raised on the picturesque coast of Maine, Brett embraced the spirit of seeing America when he moved to the wilderness of Montana with nothing but a guitar in hand and a taste for adventure. You’ll find him with an old journal and an Old Fashioned, on the hockey rink, or crooning new lyrics by a fireside.
Check out all the prints currently available for purchase:
Sample Product Mock-Ups