The Whiskey Ginger
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Idyllwind

 

IDYLLWIND

INSPIRED BY BADASS WOMEN

Idyllwind is a boutique clothing line fueled by Miranda Lambert. Being a part of the brand and product development has been a truly amazing experience. To fully immerse ourselves in the brand, we took a drive through the desert of the beautiful Southwest- making Amarillo by morning, drinking big gulps on Route 66, and speeding through a desert skyline listening to Miranda's music and discussing ideas. From there, we sketched up a logo idea inspired by Ms. Lambert's spirit of loving the comfort of country home life, all while donning the wild wings of freedom.

The Idyllwind logo, a western pegasus, seemed fitting to the spirit of the brand. We sketched it up and sent it off for review- and from there, the brand was born. 


 
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Fashion with Attitude

The Idyllwind brand is tailored to real women- the makers, shakers and rule-breakers who won't take any bullshit and want the world to know it. A fashion plate with attitude, our woman is both a dreamer and a vigilante; a little sugar and a whole lot of spice.


 
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GRAPHIC TEES

FROM HAND-DRAWN ILLUSTRATIONS

 

For this brand, it was really important to us that every piece was authentic and original. Illustrators Cyrus Walker and Loni Carr aimed for badass with a little sweetness. 

In true handcrafted style, each graphic tee was born in a grungy studio on pencil and paper, by artists who pour whiskey in their coffee and give a damn about authenticity. 


 
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CREDITS:

Videos & Photography by Idyllwind. Illustrations & Design by Loni Carr & Cyrus Walker. Copy by Rachel Hergett & Brett Gramse.