INSPIRED BY BADASS WOMEN
Idyllwind is a boutique clothing line fueled by Miranda Lambert. Being a part of the brand and product development was an awesome experience. To fully immerse ourselves in the brand, we took a drive through the desert of the beautiful Southwest. Amarillo by morning. Big gulps on Route 66. Austin, El Paso. From there, we sketched up a logo idea inspired by Ms Lambert's spirit of loving the comfort of country home life, all the while donning the wild wings of freedom.
Idyllwind. The logo, a western pegasus, seemed fitting to the spirit of the brand. We sketched it up and sent it off for review - and from there, the brand was born. Brett - can you shorten this?