INSPIRED BY BADASS WOMEN
Idyllwind is a boutique clothing line fueled by Miranda Lambert. Being a part of the brand and product development has been a truly amazing experience. To fully immerse ourselves in the brand, we took a drive through the desert of the beautiful Southwest- making Amarillo by morning, drinking big gulps on Route 66, and speeding through a desert skyline listening to Miranda's music and discussing ideas. From there, we sketched up a logo idea inspired by Ms. Lambert's spirit of loving the comfort of country home life, all while donning the wild wings of freedom.
The Idyllwind logo, a western pegasus, seemed fitting to the spirit of the brand. We sketched it up and sent it off for review- and from there, the brand was born.