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About Us


 

Every drawing from The Whiskey Ginger is derived from a real character, either past or present. The illustrations may stem from simple observations made from a rickety bar stool, or perhaps they’re inspired by the many characters we’ve encountered in our travels.

We believe the best things are found in the grit of America- under the nails and on the soiled clothes of those with their hands busy in the craft of creation. Our love of design is fueled by the people we’ve met. They may put whiskey in their coffee, they may blow dry their show chickens, or they may be exceedingly obsessive about their craft, but they all give a damn about authenticity.

 

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A Traveling Brand

The spirit of adventure is alive and well in America- it’s been inherited from the early pioneers who braved great peril to settle new lands, it’s taken root in the modern American psyche, and it manifests itself in those who take to the road. Such a vast and intriguing country begs for exploration; we all must do our best to heed its call. And just as no man walks through the same river twice, each American expedition is likely to yield different and unexpected results. We gather inspiration from the characters we meet on the road who’ve carved out their niche in the world. We generate ideas on the sunset back roads that lead us toward a gray twilight, and we bask in the undeniable feeling of freedom the open road can bring. 

 
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A Tribute to Loni (The Whiskey Ginger):

Loni sits quietly, focusing intently on the tedious alterations that make her illustrations so unique. Designers of weaker constitution would surely have thrown their hands up in blissful defeat should they have been faced with the monumental tasks at hand, but Loni presses on. This unflinching determination to produce the best possible work is what makes Loni’s designs so unique and desirable. She takes no shortcuts. She doesn’t seek shelter in the digital refuge that technology can often provide. She is an analog recording in a world packed full of lossy digital re-creations. It’s inescapably refreshing that a graphic designer such as she, beset on all sides with technological shortcuts, shows such resolve to avoid the fads and temporary fascinations that come relentlessly bounding in with each new day. Her work is steadfast; uncompromising, yet uncommonly appealing. A rare amalgam of style that pays homage to the luminaries before her, yet maintains an elegance that is distinctly her own. She’s a virtuoso that can play with the best of them. A poet. An artist; burdened by the same cursed artistic dispositions that touched many before her. She is inexorably bound to the same thread; living and dying by the art at hand.

 

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